Whiskey & Weebs is a podcast talk show focused on discussing whisky (the alcoholic beverage) and anime, run by Nakama Spirits. I worked with their team across their production/content workflow, primarily handling video editing (for longform) and short-form content.
Before reaching out to me, their content looked something like this:
After, we managed to raise the quality of their podcast setup marginally:
And even made a mini-documentary tour of Distillius:
Each longform video was edited down to shorts, which we used as top-of-funnel marketing to push more awareness for the channel.
Across the span of my time with them, I produced 12 longform podcast episodes (between 1-2 hours per video), and 50+ short form video reels.
Learning points:
- Long-form content contains substantially more repurposing potential than most creators exploit.
- Short-form isn't simply "cutting out a funny moment. Pacing and context determine whether the clip works. Good storytelling can also make for a good short.
- A repeatable content pipeline matters as much as individual editing quality. Having a larger volume of above average content outperforms a small volume of excellent content.
Have a podcast, YouTube channel or business with more content than you have time to edit?
I help turn long-form content into consistent short-form content, thumbnails and publishable assets.